Sales awards can be a pivotal recognition for sales teams and companies. They are used to honor exceptional performance and contributions made by sales teams. Teams that drove revenue and business growth, specifically. These types of rewards, whether they are annual or quarterly, are important for sales professionals, helping celebrate their successes in a competitive field of sales.
The key to a successful sales award program is learning how to manage it for the most benefit. Getting started can often be the hardest part. Let’s take a look at six innovative, fun sales award ideas that you can incorporate into your workplace.
Why are Sales Awards Important?
Sales awards are important for recognizing and rewarding the hard work and achievements of your sales team. This is important for maintaining motivation and loyalty, and continuing improved performance. Sometimes, sales teams are not appreciated because others don’t truly understand the depth of their role. Here are a few reasons sales awards are important.
Sales Reps Drive Revenue
Without sales revenue, there is no business. It just makes sense to motivate and encourage those who drive sales revenue. Sales recognition programs are a way for you to acknowledge and appreciate your top performers and remind everyone in your company how much they mean to you and the organization.
Sales Teams Give Your Company a Competitive Advantage
Motivated and skilled sales teams can boost a company’s performance above that of their competitors. This is a great recruitment tool, too. Job seekers who notice a sales team is well taken care of and motivated, it makes working with your company more attractive to them. This can directly increase applications, which gives the company a larger talent pool to choose from.
Sales Recognition Drives Productivity and Engagement
If you want a successful, motivated sales team, recognize their accomplishments. Recognition can improve engagement and motivation for your sales team. The result is a team that is ready to go all out for success.
Types of Sales Awards and Recognition
Before developing a sales team incentive program, create a list of the activities you’d like to see more of from the team. You might consider some of these:
- Exceptional Selling Abilities
- Teamwork and collaboration
- Upselling Your Current Customers
- Building Business Relationships
5 Ideas for Your Sales Recognition Program
There are a lot of ways to incentivize a sales team into working smarter, harder, and being more creative. This helps your company achieve the results it needs. Your organization’s sales recognition program will depend on some unique specifics at your company. But here are some ideas to consider incorporating into your sales awards program.
1. Sales Challenges
Sales challenges can be a lot of fun. Use short-or long-term initiatives that your team members would want to participate in. Some popular sales challenges are:
- Hit monthly sales goals
- Create qualified pipeline
- Read relevant books
- Refer friends from other sales organizations
2. Sales Awards
Sales awards are an effective recognition that is a bit more formal than a sales challenge. They usually involve trophies or plaques and an awards ceremony. You could do a monthly awards ceremony for reps who close the highest revenue for the month, or for the person who has reached the highest quota.
3. Sales and Commission Bonuses
Sales recognition often involves cash prizes. Anyone who has worked in sales has probably earned some sort of commission or cash bonus for their sales efforts.
4. Experiential Rewards
Rewards do not always have to be a trophy. An experiential award lets an employee try a new activity, either by themselves or with fellow employees. Think rock climbing, escape rooms, or paintballing. There is no limit to the types of experiences you can offer your hard-working sales team.
5. Public Recognition
Any recognition program always has to find a balance between public and private acknowledgement. Not everyone seeks public recognition, so managers should consider personal preferences. But there is a space for public forms of recognition.
Suburban Custom Awards: Your Source for Sales Awards
You’ll want to make sure you honor your hardest workers with a quality sales award from Suburban Custom Awards. We have tons of great options, so it’s easy to find the sales awards that work best for your teams. Give us a call and let us help you!


